Brian Niccol is an American business executive currently serving as the chairman and CEO of Starbucks Corporation, a role he assumed in September 2024[3][5][6]. He has a notable track record in leading major foodservice brands through strategic innovation and growth. Niccol began his career with a decade at Procter & Gamble in brand management before moving into the restaurant industry. He held leadership roles at Pizza Hut, including vice president of strategy and chief marketing officer, driving record transactions and market share[3]. In 2011, he joined Taco Bell as chief marketing and innovation officer during a period of declining sales. Niccol spearheaded initiatives such as launching a breakfast menu and the upscale Cantina Bell concept, revitalizing the brand. He became Taco Bell’s CEO in 2015 and led a successful turnaround by appealing to Millennials and future generations, emphasizing digital innovation and social media engagement[1][3]. In 2018, Niccol became CEO of Chipotle Mexican Grill, replacing founder Steve Ells. He relocated Chipotle’s headquarters from Denver to Newport Beach, California. Under his leadership, Chipotle doubled its revenue and increased profits nearly sevenfold, with the stock price rising approximately eight times. He expanded digital ordering and delivery capabilities, improved food safety protocols, introduced new menu items catering to health-conscious consumers, and enhanced employee salaries and benefits. Niccol’s tenure at Chipotle was marked by significant brand recovery and innovation[1][3][4][5]. In his current role at Starbucks, Niccol is recognized for his focus on innovation, customer experience, and culture development. He sits on the boards of Starbucks and Walmart and has previously served on the boards of KB Home and Harley-Davidson[5][6]. Niccol holds a bachelor’s degree from Miami University in Ohio and an MBA from the University of Chicago Booth School of Business[3][5].